Jamie Kocher, ceo of the Waimea Bay Chili Pepper Company, and www.BambooandTikis.com, eats the largest and most spiciest part of the Bhut (Naga/Ghost) Jolokia Chili Pepper and this old man almost dies. The Bhut Jolokia holds the Guinness Book of World Record’s title as the hottest pepper. Jamie personally grows these peppers organically in Hawaii. For hours he writhes in the burning pain from the back heat of the world’s hottest pepper. To purchase organic seeds or learn more about the chili pepper health benefits, or how to grow them please visit www.TheHottestPepper.com